The vid is beautiful! I can totally see it on 20/20!
As an ex JW I can fully relate to the vid and AAWA, but the sites visuals may be too much in attack mode for a JW. They will immediatley shut down, and go straight into "run for hills it's apostates!!", mode. It's seems as though the direction you're taking is as Annony.
The only reason I mention this is because I just started watching Steven Hassens vids. He suggests more of a subtle manner, the cult mind and emotions need to be handled differently. WTS has taken the attack mode approach, and we know where it's getting them. I'm just wondering if you may ask yourselves how you want to be veiwed? Who do you want to help with your message, and how are you going to go about it effectively? Are you taking the WTS down at any and all cost?
Just a thought.....